A Behind The Scenes Look
In a previous blog, I gave you "A Sneak Peek" at our new display that we were working on and getting ready for a photo shoot. Most of the time, Dura Supreme shoots actual kitchens within customers' homes, but sometimes for a new product offering, we create a display. Now that the photo shoot has been completed, I wanted to give you an exclusive behind the scenes look.
The day of the photo shoot begins with our photography team gathering in our employee lunchroom which is where this display was installed. Our photography team consists of Karen Wistrom (VP Marketing), Wendy Anderson (Designer), our photographer and his two assistants, and our graphic designer.
After the photographer and his assistants set up their equipment (lighting, tripod, etc.) a few test photos are taken for the team to determine the best camera angle, and the location of the staging.
After the team has reviewed the test images for proper camera angle, Karen and Wendy move the props within the kitchen to create a perfectly staged kitchen.
Next the focus moves on to lighting. What kind of lighting do we want this kitchen to have? Do we want a bright light or something softer? Is this morning, afternoon, or early evening?
While his assistants are relocating the lighting, our photographer illustrates how the images can be cropped for use in our literature with our graphic designer.
Now that the test shots have been reviewed it's time for the actual photos to be taken. In order to highlight just the lighting on the display, the overhead lights were turned off and windows were covered. The ambient light sources were positioned just right to create the overall lighting for the display and wireless strobe lights were positioned in the ceiling panels to accentuate the cabinetry. The strobe lights work just like the flash on a camera meaning they will only flash when the photographer snaps the photo. If you look very closely in the image below you will see one of the photographer's assistants holding a strobe light over the island to add more lighting to this area of the display.
When the camera is moved to a new location all the lighting and staging need to be adjusted to work with the new camera angle, so a few more test shots are taken and reviewed by the team.
The photo shoot would not be complete without some close-up detail shots that showcase our product in a dynamic and artistic way.
After the last photos were taken it was time to wrap up the shoot for the day. Everyone pitched in to take down the lighting, pack up the supplies and call it a wrap. The entire photo shoot took approximately three and a half hours to complete.
So, how did the photo's turn out? Here is a sneak peak at the finished product!
The images from this photo shoot are currently in post-production and should be available sometime after the holidays.
Authored by Anonymous (not verified) on December 3, 2012 - 10:00am